In this video, you will learn how to add Alt tags to your images in Subamplify. There are 2 main reasons why you would want to do this.
Number 1 is for Search Engine Optimization (SEO) purposes. It will allow Google to identify what your page is about with the alt tags associated with your images.
Number 2 is for accessibility. Web site visitors that view your store may be blind so having alt tags allow a screen reader to read out the text associated with your images to your visitor.